Value Accelerate helps companies who provide innovative products or services, to focus on their uniqueness and to distinguish themselves from other companies, in order to make their products sell better, have a shorter time-to market, adjust better to the real needs of the customer and ultimately to be more valuable.

Value creates benefits that matter

René’s passion is to make sure entrepreneurs and innovation managers embrace the value of their products and services, and to understand the power of value. After many years of working in product innovation and improvement, software development and team development, he noticed the amount of time and money that was wasted on side issues that didn’t make a difference to the products or the companies. He became more and more interested in the concept of value as a way to result in more benefits for companies, happier employees, better engaged customers and less waste of resources.

Background

What is it that people really need to fulfill their needs? Which elements in a product or service make them want to buy it? How can you adjust a product in such a way that it fulfills the needs of its users? These questions are central to René Driessen’s career.

From early on, innovation and user-experience have always been part of René’s life. The logical choice was to study engineering so that he would be able to invent himself and craft his own future. Later on, René also completed a Master’s in Business Innovation. He then worked for several years in product innovation & improvement and software development for industrial, mechatronics and consumer products based industries. During those years, and also later as a consultant working for multinationals in consumer electronics, pharmaceutical, automotive and chip industries, René gained many insights on how companies could achieve better results, and more easily, by using value as a starting point to increase their profits.

Excel and Accelerate Model

Now René uses proven methods such as Agile, Leadership by Empowerment, LEAN Start-up, Lean New Product Development and his own Value Excel and Accelerate Model in order to make entrepreneurs, innovation managers and teams aware of the concept of value creation and enhancing as a way to create better results.

René’s talent is to discover the potential value of a product or service and link it to the known and the still unknown needs of its users. It’s like going to a shop to buy a few things, only to discover that you really need a number of other items being displayed that you hadn’t realized you needed. But now you do. And now you really need them.

Personal values

René Driessen is a goal oriented, positive and energetic music lover, who combines his passion for value and team empowerment to striving for a more sustainable world. He loves to see people grow in their uniqueness and own possibilities. He enjoys nature sports like snowboarding, nature treks, mountain biking and trail running. His personal values are:

• Recognizing value potential in individuals
• Commitment to people
• Dedication to quality & excellence
• Common sense & sense of humor