Is your product outstanding but it still doesn’t sell? Or do you have an excellent product idea but you don’t know how to make it into a great product that your customers really need? By means of Value Crafting, we help you to identify your uniqueness and differentiate your product from your competitor’s.
Value Excel Model
Our Value Excel Model is a powerful tool for mapping your product and your deliverables: its features, its customers, its promises and its possibilities. With this tool, you will be able to compare your product with your competitor’s offerings and analyze its potential. As a result, you will discover that your product may fulfill the unexpected needs of your customers. Ultimately, the intrinsic value of your product will be revealed including a compelling Value Proposition.
Results of Value Crafting
Value Crafting means systematically disclosing the potential value of a product or service. It will result in:
- a clear image of your customers and their needs or desires
- a product that fits the needs of all stakeholders e.g. customers, users and delivery channels
- a clear overview of the hidden promises and opportunities of your product
- a clear image of the distinctive potential of your product
- a well defined positioning by means of a thorough market analysis and inventory
Are you ready to give your products a real chance to excel their value? Just contact us and we will discuss how Value Accelerate can help you.
How is Value Crafting used?
Take a look at how Apple creates its products. What makes the iMac or iPad so attractive? Not just the device with all its functionalities. You can buy such products everywhere. But it’s the value created by Apple: the intuitive usage, the design that stands out, the package that is alike for all products and the distribution via Apple stores which is an event in itself. This all together forms the value of Apple products which makes them attractive and as a result, profitable.
And how can Value Crafting work for you?
Are you aware of the value that your product can have? We have a set of tools for you that can help you to identify it. They vary from on- and offline tests to benchmarks, business analyses and creativity sessions. It’s up to you which one to pick and to decide how elaborately you want to go through this process. It takes a while to grab it but it pays off at the end. You may not be another Steve Jobs but if you can unveil the hidden value in your product, your profit will increase substantially.