Did you know that the majority of all innovations fail? This is mostly because innovators do not take the whole value system of a product into account. A successful product is the synergy of the product itself the related external services and the internal processes. If you change one of them, you need to look at the impact this may have on the whole system and see if it still works well for all stakeholders.

So you may be able to improve the features of your product, but if the value does not fit all your stakeholders, you will not succeed. Or you may increase your marketing efforts but if your communication message is not clear, you will fail. In our view, innovation should be approached holistically and it should be anchored in your organization. Value Accelerate can help you to embed and boost your value creation and delivery process by focusing on the value components of the product and service.

How is this done?

The Value Accelerate Model offers a schematic representation of the value creation process in a company. It enables you to examine all elements of the process and analyze which ones should be reinforced. This can be done by means of evaluating the procedures and desired outcomes in team assessments and creativity sessions.

Results of Value Process Enhancement

By means of Value Process Enhancement, your value creation process will be thoroughly and systematically investigated. All elements will be analyzed on the aspects of coherence and interdependency and, if necessary, will be redesigned or reinforced. Results will be:

• A value creation process in which new ideas, products and services can and will be created and re-created
• All operations will be focused on communicating and delivering customer value
• All customers, users and other stakeholders will perceive and experience the crafted value
• A continuous insight in and control over the value that is being delivered
• The atmosphere in the company will be much more supportive to the innovation team and its members

Do you want your value creation process to really work for you and create more creativity and profitability? Please contact Value Accelerate and you will get to know the benefits shortly.